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Continuity/Retention Guidelines

• The Term "FREE" or similar verbiage may not be used on any creative or landing pages to describe the product or service offered if there is any current or future charge for the product or service.

• Disclose on all landing pages in a clear and prominent manner the material terms and conditions of the offer including all pricing, fees, continuity plans in addition to the Terms and Conditions link.

• Prominently Disclose the price and time when payments are going to be taken prior to collecting any credit card or checking account information on the order page.

• Obtain the consumers' advance consent for electronic transfer of funds and follow the requirements of the EFTA.

• Prominently display a link informing consumers of their right to refund or cancellation. In such policy specify the procedure of how to obtain a refund and how to cancel. All refunds and cancellations must be fulfilled within 7 days of the consumer’s initial request.

• Must have a dedicated staff or out-sourced referral staff to resolve any consumer questions, complaints, refunds or cancellation. This service must not have more than a ten minute hold or wait time for the consumer.
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